The goal of SEO is to increase the quality of organic traffic to your website. Search engines favor websites that appear near the top of the SERP, because users are more likely to click on those results. An SEO strategy should focus on creating high-quality content that matches the needs of your target market. This will help you rank your pages in Google and earn high-quality conversions. An SEO presentation can be customized to educate your clients and company stakeholders on the importance of SEO.

In addition to focusing on content, SEO also focuses on a site’s overall design. Ideally, a website should have a top-level domain name, but that may not be possible for everyone. If your website is not ranked in the top 10 for a particular keyword, the first page should be your goal. In addition to this, you should be making your site more mobile-friendly. This will help you rank on Google for a larger variety of keywords and increase traffic.

Using Google Analytics is a great way to evaluate how your SEO is performing. You can monitor the number of visitors coming to your website, how they respond to your content, and how many of those clicks converted into customers. By analyzing your analytics, you can plan your SEO strategy and ensure it is effective. It’s also a great way to learn which strategies work best for your business. There are a number of tools available to help you measure the success of your SEO efforts.